What is Search Marketing?

Search marketing is a digital marketing strategy aimed at increasing a website's visibility in search engine results through both organic and paid efforts. It includes techniques like Search Engine Optimization (SEO), which focuses on improving the website’s content and structure to rank higher in organic search results, and Search Engine Marketing (SEM), which involves paid advertising such as pay-per-click (PPC) campaigns to drive targeted traffic.

The goal of search marketing is to attract relevant users who are actively searching for products, services, or information that your website offers. By optimizing for SEO and using SEM effectively, businesses can improve their online visibility, increase traffic, and achieve better conversion rates, leading to overall growth and success in the competitive digital landscape.