What is Session Duration?

Session duration refers to the amount of time a user spends on a website during a single visit, from the moment they land on the site to when they leave. It is a crucial metric for understanding user engagement, indicating how long visitors interact with content before leaving or becoming inactive.

Session duration is important because it indicates how engaged visitors are with your content. A longer session duration suggests that users find the content interesting or valuable, which can positively affect user experience and SEO rankings. Analyzing session duration helps businesses optimize their websites to encourage longer visits, increase user interaction, and ultimately improve conversion rates.