What are Site Links?

Site links are additional links that appear under the main search result for a website on search engine results pages (SERPs). They are typically displayed for branded or authoritative websites and help users navigate directly to important pages within the site, like the "About Us" page, product categories, or customer service.

Site links are automatically generated by search engines based on the structure and content of a website. These links are designed to improve user experience by providing quick access to key sections of a site without the user needing to click through the homepage. While webmasters can't directly control which pages appear as sitelinks, they can optimize their site’s internal linking and structure to improve the chances of having sitelinks displayed.