What is Search Intent?

Search intent refers to the purpose or goal behind a user's query when they perform a search. It can be categorized into four main types: informational (seeking knowledge), navigational (looking for a specific website), transactional (intending to make a purchase), and commercial investigation (researching products before buying).

Understanding search intent is essential for SEO, as it allows content to be tailored to what users are truly looking for. By aligning content with the specific intent behind a search, websites can attract more relevant traffic and improve conversion rates. For example, a search for “how to fix a leaky faucet” has informational intent, and a website with a detailed tutorial would likely rank higher for that query.