What is Search Engine Ranking?

Search engine ranking refers to the position at which a website appears on a search engine results page (SERP) for a specific query or keyword. Rankings are determined by algorithms that evaluate various factors, including relevance, quality of content, user experience, backlinks, page speed, and mobile-friendliness.

Higher search engine rankings are crucial for driving organic traffic and increasing visibility. By optimizing websites through effective SEO strategies such as keyword targeting, content optimization, and improving technical aspects, businesses can improve their ranking, attract more visitors, and enhance their online presence.