What is Search Engine Optimization? (SEO)

SEO (Search Engine Optimization) is the practice of optimizing a website or online content to improve its visibility and ranking in search engine results pages (SERPs). It involves a variety of strategies, including keyword research, on-page optimization, technical SEO, content creation, and link building, aimed at making the website more relevant and accessible to search engines like Google, Bing, or Yahoo.

SEO helps businesses attract organic (non-paid) traffic, improve user experience, and increase conversions by ensuring their site is easy to find and navigate. By implementing effective SEO techniques, companies can enhance their online presence, drive targeted traffic, and achieve long-term digital success.