What is a Seed Keyword?

A seed keyword is a basic, broad term that serves as the foundation for keyword research. It's the starting point from which you can expand to find more specific, long-tail keywords that are relevant to your content, products, or services. Seed keywords are typically short and general, such as "shoes," "marketing," or "technology."

Once you have a seed keyword, you can use various tools to discover related keywords, search volumes, competition, and user intent. This helps in refining your SEO strategy, ensuring that your website is optimized for terms that your target audience is actively searching for. Seed keywords are crucial for building a comprehensive keyword list that will guide content creation and help improve search engine rankings.