What is a Secondary Keyword?

A secondary keyword is a supporting keyword that is related to the primary or main keyword but is more specific and less competitive. It helps to further refine the content and enhance its relevance to search engines without overshadowing the main focus of the page. Secondary keywords are typically used to cover related topics, variations, or long-tail phrases that complement the primary keyword.

For example, if the primary keyword is "digital marketing," secondary keywords might include "SEO strategies," "email marketing," or "content marketing." Including these secondary keywords naturally within the content helps improve the chances of ranking for multiple search terms, providing a broader reach and better user experience.