SERP features are the elements that are found on the search engine result page apart from the normal organic results that are listed. These features include featured snippets, image carousels, video results, and more. They are visually appealing and engage with the user in a better way.
SERP featured elements are known to have better visibility and click-through rates. The websites that appear in these features are likely to have more organic traffic because they stand out from the rest.