What is Page Authority?

Page authority (PA) is a metric developed by Moz that predicts how well a specific web page is likely to rank on search engine result pages (SERPs). It is measured on a scale from 1 to 100, with higher scores indicating a greater ability to rank. Page authority takes into account various factors, including the quality and quantity of backlinks to a page, the content on the page, and other SEO elements.

Having high page authority means that the page is likely to perform well in search results, especially when compared to other pages with lower PA. It’s one of the many factors search engines use to determine the ranking of a page for a particular query.