What does “People Also Ask” mean?

People always ask, or PAA is a feature that shows related questions when you search on any search engine. Let’s take an example here. When you search in the search engine for “how to bake a cake,” the search engine throws up results for “ingredients to bake a cake.”

PAA is important to increase the user experience by offering additional, relevant information directly in search results. It can drive more traffic to websites that provide answers to commonly asked questions, improve visibility, and increase engagement with users searching for detailed information.