What is a Pillar Page?

A pillar page is a comprehensive, high-level content page on a website that covers a broad topic in-depth and links to related, more specific pages (also called "cluster content"). It serves as the main hub for a particular subject, providing a well-rounded overview and guiding users to explore more detailed resources on related subtopics.

The purpose of a pillar page is to improve SEO by creating a clear structure for the website's content. It helps search engines understand the relationship between topics and allows users to easily find valuable, related information. A strong pillar page typically targets a core, high-traffic keyword and organizes the content into sections with clear navigation, making it easier for visitors to access all the information they need. This strategy not only enhances user experience but also boosts a website’s ranking for related keywords.