What is Path-Analysis?

Path analysis is a method used to track and analyze the sequence of actions that users take on a website or app, from entry to conversion or exit. It helps businesses understand how visitors navigate through different pages or stages, identifying common routes that lead to desired outcomes, such as a purchase or form submission.

For example, a user might enter a website via the homepage, then visit product pages, add an item to the cart, and proceed to checkout. Path analysis allows businesses to see if certain paths are more successful at leading to conversions, and it can reveal potential obstacles or drop-off points. By optimizing these paths, companies can enhance the user experience and increase conversion rates.