What is Pogo Sticking?

Pogo-sticking is a term used in SEO to describe the behavior of a user who clicks on a search result, quickly returns to the search engine results page (SERP), and clicks on another result. This behavior often indicates that the first result didn’t meet the user’s expectations or needs, causing them to "bounce" back to find a better match.

Pogo-sticking is a signal to search engines that the page may not be relevant or useful to the user's query. This can negatively impact the page's ranking, as search engines interpret this behavior as a sign of poor user experience or low-quality content. To avoid pogo-sticking, it's important to provide high-quality, relevant content that directly answers the user's search intent and keeps them engaged on the page.