What is Pay-Per-Click?

Pay-per-click (PPC) is a form of online advertising where advertisers pay a fee each time a user clicks on their ad. This model is commonly used to drive traffic to websites through ads that appear on search engines or other platforms. The key idea behind PPC is that businesses only pay for actual clicks on their ads, making it a cost-effective way to generate targeted traffic.

In PPC campaigns, advertisers select keywords related to their products or services, and then their ads are shown to users searching for those terms. The cost of each click can vary based on factors like keyword competition and how relevant the ad is to the searcher's query. With proper strategy and optimization, PPC can provide immediate visibility and help businesses reach specific audiences more efficiently.