What is a Prototype?

A prototype is an interactive version of a website or an app that can be used as a demo. It helps the stakeholders understand the look and feel, the functionality of the features, and the user journey. The prototype is similar to a mockup. The stakeholders can choose the user persona to be tested with the journey and check the features and interface.

Prototypes help in visualizing the final product. The stakeholders can leave their feedback and suggest changes in the user flow to improve the user engagement. It helps in refining the flows, the visuals, and the final touchpoints that are needed before taking the website live.