Article spinning is an SEO practice that involves rewriting existing content by replacing words, phrases, or sentences with synonyms or alternate expressions to create multiple, seemingly "unique" versions of the same article. The primary goal of article spinning is typically to produce content quickly and cheaply, aiming to manipulate search engine rankings without genuinely adding value for readers.
However, article spinning is considered a black-hat SEO tactic and is strongly discouraged by search engines. Using spun content can harm your site's credibility, lower search rankings, trigger algorithmic penalties, and result in poor user experience. Instead, creating original, valuable, and high-quality content remains the most effective and ethical SEO strategy.