What is Acquisition?

Acquisition is the process of attracting new users, customers, or visitors to a website, product, or service. In digital marketing, acquisition strategies include various methods such as search engine optimization (SEO), paid advertising, content marketing, social media campaigns, and email marketing.

Effective acquisition focuses on reaching the right audience and converting them into engaged users or customers. It involves identifying the most effective channels, targeting the right demographics, and optimizing the user journey to maximize conversions and build a sustainable customer base.