What is Analytics and Business Intelligence? (ABI)

Analytics and Business Intelligence (ABI) involves the use of data collection, processing, analysis, and visualization tools to transform raw data into actionable business insights. ABI helps organizations identify trends, measure performance, detect opportunities, and support strategic decision-making through reporting, dashboards, predictive analytics, and data mining.

Leveraging the ABI enables businesses to make informed decisions faster, optimize operations, improve efficiency, and enhance competitiveness. By gaining deep visibility into business processes, customer behaviors, market conditions, and performance metrics, organizations can align strategies effectively, drive growth, and achieve their business goals.