What is Attribution?

Attribution is the process of assigning credit to various touchpoints or channels in the customer journey that lead to a conversion or desired action, such as a sale or sign-up. It helps businesses understand which marketing efforts are driving results and how different channels, such as paid ads, organic search, or social media, contribute to the outcome.

By understanding attribution, businesses can optimize their marketing strategies, allocate resources more efficiently, and improve overall campaign performance. It enables a clearer view of how each interaction influences the customer's decision-making process, helping to refine targeting and improve return on investment.