What is AMP?

AMP (Accelerated Mobile Pages) is an open-source web framework designed to make websites load faster on mobile devices. It simplifies HTML, CSS, and JavaScript, reducing page load times and making mobile content more accessible by prioritizing speed and performance.

AMP is important for SEO because faster-loading websites improve user experience, reduce bounce rates, and are favored by search engines. Websites using AMP are more likely to appear in prominent search results, such as the "Top Stories" section, driving more traffic to the site. It helps ensure your website is mobile-friendly and provides a smooth browsing experience for users on mobile devices.