Assets, in the context of website development, refer to all the files and software tools a company owns to structure and design the website application. It can also include images, videos, font styles, and other resources that come in handy in the creation of the desired platform.
Assets are important for any company, as they are responsible for the look, feel, functionality, and behavior of the website or the application. When all the assets are first accumulated, the designing and development phase and process become very seamless.