What is Above the Fold?

"Above the fold" refers to the part of a webpage that users can see without scrolling. The term originally comes from print media, where the most important content was placed on the top half of a newspaper, visible when folded. In web design, it represents the area of a webpage that appears first when a user loads it.

This area is crucial for user engagement as it’s the first thing visitors see when they land on a page. Important elements such as headlines, calls to action, and key images are often placed above the fold to capture attention and encourage interaction. By optimizing this space, websites can improve user experience and increase conversion rates.