What is Typography?

Typography in the context of website design and SEO refers to the strategic use of fonts, text size, spacing, and layout to enhance readability, user experience, and content engagement. The right typography can improve the overall design of a website, making it more accessible and appealing to visitors.

From an SEO perspective, typography also plays a role in how users interact with content. Well-organized and legible text can reduce bounce rates and improve user retention, both of which can positively impact a site’s search rankings. For example, clear headings (H1, H2 tags) and easy-to-read fonts not only improve user experience but also make it easier for search engines to crawl and understand the content.