What is Tap to Call?

Tap to call is a mobile feature that is built into applications and websites to make the user initiate a phone call. There will be a CTA that the user needs to tap on; when they do, the call will be made. This becomes a direct lead generation, and the user also feels that his questions and queries regarding the business site he is seeing get answered.

Tap to call is one of the best features to directly engage with the user and assist them with their needs. The customer experience is improved, and this leads to better engagement. The stakeholders of various businesses suggest this feature to increase their client conversion rates.