What is a Transaction?

A transaction on a website refers to the process in which a user completes a desired action, typically involving a purchase, subscription, or form submission. This can include completing an order, making a payment, or signing up for a service, triggering processes like payment processing, confirmation emails, or database updates.

Transactions on websites are vital for tracking conversions, measuring business performance, and understanding customer behavior. They provide key insights into website effectiveness and are essential for optimizing sales funnels, improving user experience, and boosting overall conversion rates.