What is Traffic?

Traffic refers to the number of visitors who access a website over a specific period. It can be broken down into different types, including organic traffic (visitors who arrive via search engines), direct traffic (users who type the website URL directly), referral traffic (users who click on links from other websites), and paid traffic (users who click on paid ads).

For websites, tracking traffic is essential for understanding user behavior, optimizing marketing strategies, and improving overall performance. Higher traffic often translates to more potential customers, better engagement, and improved search engine rankings, making it a key metric for businesses looking to grow their online presence.