Tags are keywords or labels used to categorize and organize content on a website, blog, or other online platforms. They help describe the subject matter of a piece of content, making it easier for both users and search engines to find related information. Tags are typically used in blogging platforms and content management systems to group similar posts or articles together.
For example, in a blog about digital marketing, tags might include "SEO," "content marketing," or "social media." These tags allow users to quickly find related posts, improving navigation and user experience. From an SEO perspective, using relevant tags can help improve a website's search engine rankings by targeting specific keywords and topics, making content more discoverable.