What is Topical Relevance?

Topical relevance refers to how closely content on a website or webpage aligns with a specific topic or subject area. It is a key factor for both search engines and users when evaluating the value and usefulness of content. Websites that are topically relevant are focused on a clear, specific theme and provide content that thoroughly covers that subject, making it easier for search engines to understand and rank the page.

For example, a website about healthy eating that publishes articles on nutrition, healthy recipes, and fitness would be considered highly topically relevant in the health and wellness space. High topical relevance helps improve search rankings because search engines aim to provide users with the most relevant and authoritative content on a given topic. Additionally, it helps build trust with users, as they know the site consistently delivers valuable, in-depth information about the topic.