What is a Tracking Code?

A tracking code is a snippet of code added to a website or application to collect and send data to analytics platforms, marketing tools, or advertising networks. This code tracks user interactions, such as page views, clicks, form submissions, or conversions, allowing businesses to gather insights about visitor behavior.

Tracking codes are essential for measuring the effectiveness of marketing campaigns, understanding user engagement, and improving site performance. They help businesses make data-driven decisions by providing accurate data on how users interact with the site or app, which can then be used to optimize content, user experience, and conversion strategies.