What are Target Keywords?

Target keywords are words and phrases that businesses use in optimizing their content to rank better on search engines. These keywords are well-researched and are selected based on their relevance to the business, the search volume, the competition, and how they can help in attracting the right audience.

When these target keywords are incorporated in the website content, blogs, meta tags, URLs, and more, they increase the website’s visibility on the search engine result page (SERP). They help in aligning with the user intent, which in turn drives organic traffic to the website. All that the businesses need to do is to have an effective SEO strategy and the right set of target keywords.