What is local SEO?

Local SEO (Search Engine Optimization) is the process of optimizing a website to rank higher in local search results. This involves targeting location-specific keywords, optimizing Google My Business listings, acquiring local backlinks, and ensuring that the website’s content and structure are tailored to local audiences. Local SEO also includes optimizing for mobile users, as many local searches are conducted on smartphones.

Local SEO is important because it helps businesses appear in front of potential customers within their geographical area. It increases visibility in local search results, driving more relevant traffic to a website or physical store. For businesses relying on local clientele, such as restaurants, shops, or service providers, local SEO can significantly improve foot traffic, calls, and conversions.