What is Link Exchange?

Link exchange is a process where two websites agree to link to each other’s content to increase their visibility and improve SEO. The idea is to swap backlinks so that both sites benefit from the added links, which may boost their rankings on search engine results pages.

However, search engines now prioritize natural, high-quality backlinks over artificial link-building practices. Excessive link exchanges or those between unrelated sites can be seen as manipulative and may lead to penalties. It's important to ensure that link exchanges are relevant and provide value to users rather than simply aiming to increase the number of backlinks.