What is a Live Chat?

Live chat is a real-time communication tool that allows website visitors to interact with customer support or sales representatives through text-based messaging. It is often integrated into websites or applications to provide immediate assistance, answer queries, or resolve issues directly with users.

Live chat is essential for improving customer experience, as it enables businesses to respond quickly to user inquiries and provide support without delays. For example, an online store may offer live chat to help customers with product questions or order tracking, enhancing engagement and increasing conversion rates. By offering quick, personalized communication, live chat helps build customer trust and satisfaction.