What is Link Bait?

Link bait refers to content created specifically to attract backlinks from other websites. The goal of link bait is to create something so valuable, interesting, or shareable that other websites or users will naturally link to it. This can be in the form of articles, infographics, videos, tools, or even interactive content that provides value or evokes strong emotions.

Link bait is used as an SEO strategy to increase a website’s authority and visibility by earning high-quality backlinks. The more backlinks a page has from reputable sources, the higher it can rank in search engine results. Effective link bait content usually stands out, is highly engaging, and appeals to the interests of a wide audience.