What is a Link Text?

Link text, also known as anchor text, is the clickable text within a hyperlink that directs users to another webpage or resource. It is the part of the link that users see and click on. Link text is important for both user experience and SEO because it provides context about the content the link leads to.

For example, in the sentence "Check out our guide on SEO best practices," the link text is "SEO best practices."

Search engines use the link text to understand the relevance of the linked page, so using descriptive and relevant link text can improve a page's SEO. It's best to avoid generic phrases like "click here" and instead use specific keywords that describe the content users will find on the linked page.