What is Link Equity?

Link equity is also called link juice. It refers to the value passed by one website to another through the links. When a high-quality webpage links to another, it shares some of its authority, improving the linked page's chances of ranking better in search engines.

Link equity is important for SEO because it helps improve a website's search rankings. The more reputable and relevant sites that link to the website content, the more link equity your page receives, which can boost its visibility in search results.