What is Conversion Rate?

Conversion rate is the percentage of website visitors who take a desired action, such as completing a purchase, subscribing to a newsletter, or filling out a contact form. It is calculated by dividing the number of conversions by the total number of visitors, then multiplying by 100 to get the percentage.

This metric is essential for assessing the effectiveness of a website or marketing campaign. A higher conversion rate signifies that a greater portion of visitors are completing the intended actions, which often leads to better business outcomes. For example, if an online store has 1000 visitors and 50 sales, the conversion rate would be 5%. Improving conversion rates is a key focus in digital marketing to optimize revenue and increase the impact of existing traffic