What is a Checkout Page?

A checkout page is the final step in an online purchasing journey, where customers provide payment and shipping information to complete their transactions. This page typically includes order summaries, payment options, billing details, shipping methods, promo-code entry fields, and a clear call-to-action to finalize the purchase smoothly.

An optimized checkout page significantly enhances user experience and website conversions. By ensuring simplicity, security, speed, and trustworthiness—such as minimal form fields, clear pricing breakdowns, secure payment badges, and responsive design—businesses reduce cart abandonment rates, build customer confidence, and increase successful transactions.