What is Content Pruning?

Content pruning is a process of checking and editing the content of the website that is outdated, low-performing, and irrelevant. This process identifies the articles that no longer meet the content goals or the website strategy. It no longer brings users value or has any effect on SEO.

In the content pruning process, the above-mentioned content is deleted, refreshed, and merged. This improves the overall quality of the website, user experience, and SEO. This can in turn, boost the SEO ranking and user engagement of the website.