What is Click Through Rate? (CTR)

Click Through Rate (CTR) is the percentage of users who click on a link, ad, or call to action out of the total number of users who view it. It is commonly used in digital marketing to measure the effectiveness of ads, email campaigns, or website elements.

CTR is important because it helps assess how compelling and relevant your content is to your audience. A higher CTR indicates that users are engaged and interested in what you're offering, while a lower CTR may suggest that your content or ads need optimization to capture more attention and drive action.