What is a CTA? (Call to Action)

A call to action (CTA) is a purposeful prompt that directs users toward taking a specific step on a website. It is typically presented as a button, link, or short phrase encouraging interaction. Common examples of this practice include "Sign Up," "Learn More," or "Request a Demo."

An effective CTA improves user navigation, increases conversion rates, and supports marketing objectives. They help guide visitors through the customer journey with clarity and intent. When well-placed and well-written, CTAs can significantly enhance overall website performance.