What is a Breadcrumb?

Home / Glossary / B / What is a Breadcrumb?

A breadcrumb is a navigation aid that helps users understand and trace their path on a website. It is typically displayed as a horizontal list of links near the top of a webpage, showing the hierarchical structure of the site. Each breadcrumb link leads to a higher level of the site, allowing users to easily navigate back to previous sections.

For example, on an e-commerce site, breadcrumbs might look like this:

Home > Electronics > Mobile Phones > Smartphone XYZ.

This allows users to quickly return to any of the previous categories without having to use the back button. Breadcrumbs also help search engines understand the structure of a website, potentially improving SEO by providing additional internal linking and clarity of site organization.

One system, endless support.

Ready to build?

We are here to empower your journey with personalized guidance every step of the way. Transparent, honest, and independent.

Built to grow with you.

Tried and trusted by brands that build, grow, and lead.

Ready to own your domain?