What is Bounce Rate?

Bounce rate is the percentage of visitors who land on a webpage and leave without interacting further or visiting any other page on the site. It reflects single-page sessions where the user doesn’t click, scroll, or navigate to another section.

A high bounce rate may suggest that the content isn’t relevant, the page is slow to load, or the user experience is poor. To reduce bounce rate, you can improve page speed, make content more engaging, add clear navigation, and ensure the page matches user intent.