What is Behavior Flow?

Behavior flow is a visualization tool that shows the paths users take through a website, starting from their entry points and moving through various pages or interactions until they leave. It highlights how users navigate content, where they engage the most, and where they drop off or exit the site.

Understanding behavior flow helps improve user experience by revealing common user journeys and identifying problematic areas. By optimizing page structure, content relevance, and internal linking, businesses can guide visitors more effectively, reduce drop-offs, and enhance overall engagement and conversion rates.