What is Below The Fold?

Below the fold is a part of the website page that is not visible to the user when they land on the page. To see this part, the user needs to scroll down. The important content is placed in the above fold to grab the user’s attention, while this fold continues the messaging and has more sections that the user needs to know.

While designing the website, the content that is the second priority goes here, and it is still kept compelling for the user to read and engage. The second fold may also hold CTA, FAQs, and other information that can be related to improving the SEO.