What is BERT Update?

The BERT update is a major improvement in the search engine’s search algorithm that helps it better understand the context of words in a sentence. BERT analyzes words concerning the surrounding words, allowing it to grasp more natural and conversational queries. This means it now interprets complex phrases with greater accuracy, leading to more relevant search results.

BERT focuses on improving the way search engines process language, making searches more intuitive and user-friendly and providing better results for queries that rely on prepositions, sentence structure, or intent rather than just keywords.