What is Website Analytics?

Website analytics is the process of tracking and analyzing data on how visitors interact with your website. It helps you understand things like which pages are popular, how long people stay on your site, where your traffic comes from, and how well your site is converting visitors into customers. Tools like Google Analytics provide these insights, which are key to improving website performance.

By using this data, businesses can make changes to their website to enhance user experience, boost SEO efforts, and ultimately increase conversions. For example, if a product page has a high bounce rate, it may signal the need for content or design adjustments to keep visitors engaged.