What is Web Analytics?

Web analytics refers to the collection, measurement, analysis, and reporting of website data to understand user behavior and optimize website performance. It tracks metrics such as page views, bounce rates, session duration, conversion rates, traffic sources, and user journeys, providing valuable insights into how visitors interact with a website.

By leveraging web analytics, businesses can identify areas for improvement, enhance user experience, and optimize marketing efforts. Understanding visitor behavior helps organizations refine content strategies, improve site navigation, increase conversions, and ultimately drive higher engagement and revenue.