A website hit refers to a request made to the server for any content on a website, such as a page, image, or file. Each time a user accesses a page or an element like an image, it is counted as a "hit." However, it's important to note that a "hit" doesn't necessarily equate to a visit to a website. For example, if a webpage contains multiple images, each image request would be counted as a separate hit, even though it's only one visit to the page.
While the term "hit" is often used, it is not the most accurate measure of website traffic. Web analytics typically focus on page views or unique visitors to get a clearer understanding of how many people are actually engaging with the site.